Online, Get more customers for your plumbing business
Let’s understand Plumbing Business
A plumbing business is a local kind of business unless you are a big corporate with a franchisee model.
Most of the time, people call the plumber who has visited and fixed the last job, So you if you provide quality service they can be your repeated customers.
Here we will assume that you are a growing plumber shop or service provider who provides service in nearby areas ( with 20 miles max )
Let’s take an example
Business Name: Acme Plumbing
Area: East Tampa
City: Tampa, Florida
Zip Code: 33578
Above is just an example, I am sure you are more aware of your area and your business than me or anyone else. You might be serving in multiple areas and multiple zip codes. We will use these examples while performing keyword research, creating campaigns, and Facebook Ads and groups.
What is required to take your plumbing business online
Domain Name for plumbing website or blog. something like acmeplumbing.com
Good Web hosting is required to make an SEO and user-friendly website.
WordPress themes ( Checkout these themes for pluming site)
WordPress Plugins ( Yoast, Tawk chat, Sitekit by Google)
SendinBlue for SMTP and Email automation
Facebook Ad Management Account
Google Adwords Account
Social Media account like Twitter, Facebook, and Instagram
Facebook Page is must to advertise on Facebook
Zoho CRM to keep records of existing customers and prospects.
SEO Tools like ubersuggest for keyword and content research
Budget required to setup & Promote
Setup
Domain Name related to plumbing $10/yr
SiteGround Webhosting is good option for webhosting $98/yr
Themes $39 to $69 ( but you can also use Free themes as well)
Multiple paid Plugins $120 ( this is optional, You can start with the Free version plugins)
Tawk Chat is free and you can use it with multiple websites.
Zoho CRM is free for 3 users and sufficient to start.
You can start using Tawk, and Zoho CRM Free accounts; you can shift to the premium plan when you can grow as the premium version has a lot more features and without any limit.
Promotion
Facebook Ads $10/day
Google Adwords /$10/day
Search Engine Optimization FREE
Social Media Marketing FREE
Facebook Ads
Audience Research
This one is the most crucial part of Facebook Ads; unfortunately, most people fail here as they don’t give enough time to research their audience.
The audience is the people to whom we want to show our ads.
Let’s do this step by step.
I assume you already have a Facebook Ad manager account; log in to the ad manager account and click on Ad manager if left menu. You can directly go to ad manager using this URL
https://www.facebook.com/adsmanager/manage
Click on All tools, then Audience Insight.
Age: The screenshot suggests that people below 24 years of age are not very interested in plumbing topics.
Gender: As in the screenshot, both men and women are showing interest in the plumber topic; we will select both.
Location: Type Tampa then select Tampa, Florida
How to Setup Facebook Ad campaign for Plumbing Business
Before you think about sending Facebook Ads to your website, make sure you have your website’s speed optimized and loads faster on mobile devices and computers.
I suggest using a separate landing page for Facebook Ads, use analytics and Facebook Pixel to monitor performance.
Let me show you how to create Ad campaign step by step.
Login to your Facebook Ad Manager account, click on the green create button to create your campaign; now time to select an objective.
The objective is the purpose of running your Ad, whether you want to get likes on your post, more followers on your page, or visits on websites.
In our case, we will select the “Traffic” objective so we can send traffic to our plumbing website.
In the next step, create an Ad set and give it a name; this is where you will choose your audience ( people you want to show your ads).
In the audience section, input “Tampa,” then select Tampa, Florida, set radius +20mi, then age 24 to 65. Gender all then additional interest, “plumbing” and “plumber.” Under placement, select manual placements and uncheck all except Facebook. Now you can see almost 130000 potential reaches. You can see it below the screenshot.