2 must-read book for online entrepreneurs in 2021
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg
Book Brief
If you are into some online business, this Traction book could be your growth guide. After reading this book, you will know what channels are the best suitable for your kind of business and how to use those effectively.
Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier — fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
·Find and use offline ads and other channels your competitors probably aren’t using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Book Image ……
Reviews
“Anyone — founders, managers, and executives — trying to break through to new customers can use this smart, ambitious book.”
— Eric Ries, author of The Lean Startup
“Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.”
— Seth Godin, author of Linchpin
“A common question I get is: ‘How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?’ Traction answers all of these questions and more.”
— James Altucher, author of Choose Yourself
“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge.”
— Fred Wilson, partner of Union Square Ventures
“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.”
— Alexis Ohanian, cofounder of reddit
“Traction is a critical guide for entrepreneurs looking to grow and scale their businesses.”
— Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
About the Author
GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking.
JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco,and on Twitter at @jwmares.
Book Link
You can buy this book from Amazon https://www.amazon.in/Traction-Startup-Achieve-Explosive-Customer/dp/0241242533
Author Social Links
GABRIEL WEINBERG Twitter
GABRIEL WEINBERG Linkedin
https://www.linkedin.com/in/yegg13/
JUSTIN MARES Twitter
Website
JUSTIN MARES Linkedin
https://www.linkedin.com/in/justinmares/
Website
Rework by Jason Fried and David Heinemeier Hansson
Book Brief:
Rework is a unique business book which shows the reader a better, faster, easier way to be successful in business. The book tells the reader why plans are truly harmful, why people don’t need outside investors and why a person is better ignoring the competition.
The book tells the reader what you really need to be successful which is to stop talking and start working. This book shows the reader the right way. It teaches the reader how to be more creative, how to get exposure without wasting money and tons of other senseless thoughts that will motivate and provoke the reader.
Its straightforward language and easy approach makes ‘Rework’ the perfect playbook for anyone who’s ever dreamed of doing it on their own. Committed businesspersons, small-business owners, people stuck in day jobs they hate, victims of “rationalizing,” and artists who don’t want to famish anymore will all find valuable guidance in these pages. The book is easily available in its paperback format on Amazon
Book Image ……
Reviews
Every once in a while, a book comes out that changes just about everything. This is one of those books. Ignore it at your peril
37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian
There’s no jargon or filler here just hundreds of brilliantly simple rules for success
Inspirational…REWORK is a minimalist manifesto that’s profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more
Great if you’re at a fledgling stage of business. It’s a little controversial… but I find it brilliant just the same. A quick read too. ― Stylist
About Author
David Heinemeier Hansson
David Heinemeier Hansson is a Danish programmer and the creator of the popular Ruby on Rails web development framework. He is also a partner at the web-based software development firm 37signals based in Chicago, Illinois.
Jason Fried
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.
37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than the competition — intentionally.
37signals weblog, Signal vs. Noise, is read by over 100,000 people every day.
Jason believes there’s real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
Author Social Links
David Heinemeier Hansson Twitter
Jason Fried
https://twitter.com/jasonfried
Read more articles at Ajit’s Blog